WXKS to Fill Local Business Radio Void

Bloomberg Sound Addition to Boston Business Radio!

Friday Bloomberg Business Radio Boston launches – 24/7 business programming with an eye on the ever so popular Boston business climate.  

The addition of this programming to this market is everyone’s gain.  Clear Channel made a great move in initiating the move from 24/7 comedy programming to add an important missing layer to current Boston Radio programming.

We are sure this has sent a number of online radio programmers and local pod-casters into fits- We look forward to supporting the efforts of Bloomberg Business Radio here at BostonBusinessRadio.com!

Bloomberg Radio wants to become the pulse of the Hub’s business and finance community with a new 24/7 station that launches 12:01 a.m. Friday on WXKS 1200 AM.  Bloomberg Radio, a 24-hour station focused on business news, said its programming will begin airing on Clear Channel’s WXKS radio station in the Boston market.  Starting March 1, WXKS is scheduled to offer Bloomberg’s up-to-date market coverage, in addition to local news, traffic, weather, and sports, Bloomberg Radio and Clear Channel said in a press release.

Bloomberg-Radio

“We’re excited about expanding Bloomberg Radio into Boston, an important market for those who manage money, move the markets and shape the innovations of tomorrow,” Al Mayers, head of Bloomberg Radio, said in a statement. “With Bloomberg 1200 AM and a signal for those with HD radio on 94.5FM-HD2, Bostonians can tap into the insightful conversations with influential analysts, economists, and business leaders that Bloomberg Radio is known for.”

In a separate statement, Mary Menna, market president for Clear Channel Media and Entertainment Boston, added: “Boston is one of the top markets for financial services, technology, health care, and higher education. Our agreement with Bloomberg Radio to provide its premiere business content to Boston listeners is a perfect fit for this area.”

The radio station will feature contributions from media in Bloomberg’s Boston bureau of 26 editors and reporters. Bloomberg News’ US investment and education reporting teams are based in Boston.

Bloomberg Radio’s programming includes “Bloomberg Surveillance” with hosts Tom Keene and Ken Prewitt, “Bloomberg on the Economy” with hosts Carol Massar and Michael McKee, and “Charlie Rose” in the evenings.

There’s been a retrenchment in business coverage and we hope to come in there and fill that void, Al Mayers, head of Bloomberg Radio and a Melrose native, told the Herald. Boston’s a great center for the things that our customers are very interested in.

Bloomberg has 26 journalists in Boston who will be contributing regularly to show content, Mayers said. The station format will be guest-driven and will feature interviews anchored by eight hosts, he added.

The station will provide a signal for those with HD radio on 94.5FM-HD2. Bloomberg Radio has also formed a content partnership with Bentley University, which will provide the station access to faculty and staff for content and commentary.

WXKS, which is owned by Clear Channel Communications, has gone through several AM formats, including progressive talk and comedy, said Donna Halper, a veteran radio consultant and Lesley University professor.

There’s a real limitation to what you can do on AM in Boston right now because so many formats are already taken, she said. AM, for right or for wrong, is listened to by older people and business attracts an older audience, so it might actually be a good move.

Mary Menna, market president for Clear Channel Media and Entertainment Boston, said the change in operation won’t affect any employees. The station’s current programming, Matty’s Comedy 1200,will now be offered to listeners on 107.9 WXKS HD2 in Boston, she added.

We believe (Bloomberg Radio) will resonate very well with the audience in Boston,Menna said.

Only All Business and Financial News Format for All of Boston

BloombergHostTomKeene

File photo courtesy of Bloomberg Radio. Photographer: Daniel Acker/Bloomberg.

Bloomberg Radio, the 24-hour station from the world’s most trusted source of business news and financial information, in conjunction with Clear Channel Media and Entertainment Boston, today announced Bloomberg Radio will debut on Clear Channel`s WXKS 1200AM/94.5FM-HD2 serving Boston, MA.

Beginning March 1, Bloomberg Radio WXKS 1200AM/94.5FM-HD2 will be the only all business and financial news radio station available throughout Boston, offering Bloomberg’s signature programming and up-to-date market coverage, in addition to local news, traffic, weather and sports. With its flagship station WBBR 1130AM in New York, Bloomberg Radio now reaches two of the leading financial services and wealth management markets in the country.

“Boston is one of the top markets for financial services, technology, healthcare and higher education,” said Mary Menna, Market President for Clear Channel Media and Entertainment Boston. “Our agreement with Bloomberg Radio to provide its premiere business content to Boston listeners is a perfect fit for this area.” “Advertisers have long recognized Bloomberg Radio for the quality of our audience, our strong relationships with listeners and our ability to serve not only the financial community but also business executives and opinion leaders across many sectors,” said Trevor Fellows, head of global media sales, Bloomberg Media Group. “With Bloomberg 1200 AM, now there’s an additional way to reach the most influential people in Boston.”

Print

As part of the launch, Bloomberg Radio has formed a strategic partnership with Boston-area Bentley University, in which Bentley will provide primary access to its leading faculty and staff, adding insight and perspective to listeners. Bloomberg Radio and Bentley will also co-produce content, drawing on Bentley’s academic resources, and Bloomberg Radio will present programming incorporating students, including the award-winning Fed Challenge team and student-run Bentley Investment Group.  “We were excited about this collaboration from the start. Bentley is a leading business university and Bloomberg as the leader in business media is a great fit,” said Gloria Larson, Bentley University President. “We look forward to working with Bloomberg to provide an informed and innovative view of business to the Boston market.”

Content Sourced and Curated from:

Boston.com

http://www.boston.com/businessupdates/2013/02/27/bloomberg-radio-business-news-will-air-wxks-boston/mw7il2MGvAv7ZeWsCBsygN/story.html#sthash.WEYCZdGY.dpuf

Boston Globe | Chris Reidy

Reuters

http://www.reuters.com/article/2013/02/27/ma-bloomberg-radio-idUSnBw64Z8nta+110+BSW20130227
Boston Herald:

http://bostonherald.com/business/business_markets/2013/02/new_format_for_clear_channel_s_wxks

Ira Kantor / Boston Herald

About Bloomberg

Bloomberg, the global business and financial information and news leader, gives
influential decision makers a critical edge by connecting them to a dynamic
network of information, people and ideas. The company`s strength - delivering
data, news and analytics through innovative technology, quickly and accurately -
is at the core of the Bloomberg Professional service, which provides real time
financial information to more than 310,000 subscribers globally. Bloomberg`s
enterprise solutions build on the company`s core strength, leveraging technology
to allow customers to access, integrate, distribute and manage data and
information across organizations more efficiently and effectively. Bloomberg
News, delivered through the Bloomberg Professional service, television, radio,
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Markets, covers the world with more than 2,300 news and multimedia professionals
at 146 bureaus in 72 countries. Headquartered in New York, Bloomberg employs
more than 15,000 people in 192 locations around the world. 

About Clear Channel Media and Entertainment Boston

Clear Channel Boston owns WXKS-AM, as well as owns and operates Evolution 101.7,
KISS 108, JAMN 94.5, MIA 1430 and is part of Clear Channel Media and
Entertainment. With 239 million monthly listeners in the U.S., Clear Channel
Media and Entertainment has the largest reach of any radio or television outlet
in America. Clear Channel Media and Entertainment serves 150 cities through 850
owned radio stations. The company`s radio stations and content can be heard on
AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet
at iHeartRadio.com and on the company`s radio station websites, on the
iHeartRadio mobile application on iPads and smartphones, and used via navigation
systems from TomTom, Garmin and others. The company`s operations include radio
broadcasting, online and mobile services and products, live concerts and events,
syndication, music research services and independent media representation. Clear
Channel Media and Entertainment is a division of CC Media Holdings, Inc. (OTCBB:
CCMO), a leading global media and entertainment company. More information on the
company can be found at clearchannel.com.

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